This year, the world of digital marketing has been quite eventful. With brands turning to rich and effective content, minimal designs, influencer marketing and internet of things to stand out as a smart and customer savvy, the digital platforms have gone through prominent changes. These changes lead to digital trends of sorts. Let’s look at these digital marketing trends that dominated the year 2018.
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Content Marketing
In the mighty world of advertising, we often hear, ‘Content is the King’. Well, in the year 2018, it was proved correct. This year, smart and relatable content stole the show. Content is the primary weapon that makes a significant difference in the businesses. Quirky and quick content on trends has been the centre of content marketing. With brands jumping on the bandwagon, the competition is wide open in the field of content creation.
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Video Marketing
From TV to mobile, videos have come a long way. It is clearly seen that videos ruled 2018 and will keep ruling the digital space for a foreseeable future. Engaging, relatable and minimal videos are a need of the time if you want to compete with giant brands. Not just on a brand level but on an individual level too, videos have taken the internet by storm. With applications like TikTok, Musically and Lasso, the video content generation and engagement has spiked in this year.
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Digital Assistants
It’s the rise of Siri, Alexa and Google Assistant. These formidable inventions of human beings have made it easier to search for anything and everything with just one voice command. Having made their presence felt in millions of homes, these digital assistants have set the trend of a convenient mode of communication. With just one press and hold, you can ask for any information, without having to do any in-depth research and find. Now, isn’t that something?
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Wearable Smart and IoT Devices
With Apple Watch, Google Hub and Google Glass, we are stepping into the world of wearable smart devices and IoT, which is even more convenient than a smartphone. These smart devices are far more capable than an ordinary watch or phone. The advanced technology used to create these devices is superior enough to count your heart rate and provide you with your EKG report. Your IoT devices also include your digital assistants, which are used for consumer usage.
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Artificial Intelligence
When it comes to digital and human progress, Artificial Intelligence is a big step forward. The idea of delivering real-time experience is not beyond imagination anymore. Think about Amazon’s Alexa, millions of homes have housed this smart device that literally helps you with every command you give. Taking the personalized experience to another level, AI is the trend on digital.
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Cloud Computing
With major data leaks, cloud computing is a blessing in digital disguise. With an ability to store massive data with full and high-end security, the digital cloud has helped in lowering the data leaks by a huge margin. Adding a tremendously high value to the brands and their marketing plans, cloud computing has been the first choice of security to many in 2018.
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Influencer Marketing
The seed of influencer marketing sowed by digital marketers is finally beginning to reap. With rising influencer activities, brands are finding themselves on the map with potential customers. An influencer activity can give a brand a digital boost that might not be achieved by simple social or digital marketing gimmick. This year, the trendsetters have set a trend with this one.
Diving in the depths of digital marketing, another year has passed by. We will soon learn if these trends are here to stay for the year 2019 or whether they will wither away like Snapchat!
Do let us know your views on the evolving world of digital marketing in the comment section below.