The blurred line between PR & Digital Marketing, here’s how it can help you. While the concept of using positive communication and influence to maintain reputations has been around for centuries, PR or Public Relations is fairly new to us. The origins can be traced back to ancient Greece and more recently 17th century Britain, where written communication was used to sway public opinion.
Positive Vibes Only!
Today, PR is mainly associated with celebrities, but in fact, PR or Public Relations can be and is being used by many businesses around the world. And with the advent of the internet and social media PR has evolved and taken on a new medium, the internet, to generate positive brand perception, brand awareness and trust.
Did you know the Adopt A Keg Campaign by Carlsberg was a PR-led Digital Campaign?
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On the other hand, Digital Marketing shares a very similar same goal, just with a touch of storytelling and sustained content creation. While the two professions have their differences, many services overlap considerably. Let’s dive deeper into these similarities and learn how a digital marketing firm like ours, Chimp&z Inc. Canada(Website backlinked) can help you grow your business.
Market Research
Imagine trying to create a positive brand perception of a meat company on hardcore vegans. For a successful PR Strategy, you must know your target audience and their behaviors. And for an in-depth analysis of your target audience, you can certainly count on a digital marketing firm. Digital marketing firms in Canada and all over the world have access to tools and softwares to assess competition, perception of the brand, how it can be improved and gauge what the audience is looking for from you.
Content Creation for the ever-evolving Social Media platforms
Social Media platforms are a great way to put out brand communications, new launches and so much more! Digital marketing agencies are experts in this and can create custom content to spread awareness, engage audiences and give you metrics to gauge it. To fit the ever evolving platforms, agencies such as ours, are constantly looking for newer and improved ways to get your message across to your audience. With tools to boost your communications, they can reach an audience that you never knew existed and create a stronger digital presence.
Event Promotion
Planning and executing an event is one job, the other, more important part is to make it a success. Traditional PR may get your mentions and churn out some press releases, but to make the event a success you need to reach a larger audience, create buzz before the event and get more eyes on the event rather than just the traditional mediums. Digital agencies are well-versed in event management, promotion and can create a 360-degree-surround sound buzz for your event.
Networking
With dedicated teams to help you find the perfect influencer, to reaching out to people or companies you’re interested in working with, digital marketing agencies can help you make your circle bigger and cast a wider net. They can also help you boost your brand status with the right alliances and partnerships by using platforms and tools that a traditional PR company might not have access to.
Reputation Building and Management
The very first thing the new-age consumer looks for is brand reviews! Google, social media comments and ratings are just the few of the things that this evolved customer base looks at, rather than your latest press release. Digital marketing agencies are equipped with teams that are constantly on the lookout for conversations around the brand to jump in to respond to show that you care about them. Reputation management is not just about responding to the positive but also to the negative and how well you can mitigate the damage. Digital marketing agencies can reach out to the right people and turn around the conversation and build a positive perception.
PR Goes Hand-in-hand With Digital Marketing
With more and more of the audience being on the internet, the traditional route of a PR Firm alone might not be enough for your brand. What helps is to integrate PR with marketing strategies such as content, SEO and lead generation. This integrated strategy and a strong partnership with a digital marketing agency can create a harmonious, well-functioning marketing machine to build your brand and take your ideas to the next level. Connect with us here
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