Your Road To Achieving Better Brand Prospects As An Influencer Once upon a time in this world, the podium of fame and influence was only for a select few. One would have to become a sensational movie star or an influential and powerful businessman to be able to woo the masses. But thanks to the internet, things have changed today, and even a common individual from an unknown town has the power to not just express their views but also to publish them on a stage that is open for all. Now, to attain this fame, you don't have to be the CEO of an MNC or a movie star with at least ten super-hits. Only one criterion applies, and that is if you have the ability to influence/entertain/educate/engage people. Those who can are called influencers.
Types of Influencers
If you are an influencer looking to allure a huddle of brands toward you, the first thing you need to know is your content genre and sector. Here's some help to make things easier for you:
There are four major types of influencers:
1. Nano-influencers (1k to 10k followers)
2. Micro-influencers (10k to 50k followers)
3. Macro-influencers (50k to 500k followers)
4. Mid-tier influencers (500k to 1 million followers)
5. Mega-influencers (more than 1 million followers)
The modern brand ambassadors
In the early days, brands would hire actors and actresses whose personalities would suit the brand the best. Now, influencers have become the key to reaching out to the mass as they have a higher chance of infusing credibility. Various aspects help here: Influencer's niche market, their content, people's fascination with them, and much more. Hiring an influencer to promote a product or service is called
influencer marketing. To achieve better brand prospects, you need to understand the brand psyche.
What the brands want
We, at Chimp&z, analyze and understand business behavior across the world. One of the reasons influencer marketing is gaining steady popularity among the brands is that it's easy to administer and it's cost-effective. Earlier, brands wanted to create a sense of FOMO among the consumers; If the individuals they look up to use a particular brand's products, so should their fans/common people. But now, this perception has changed. The brands want to be a part of their consumer's culture and hence want to change the notion of "Don't miss out!" to "You should try it too."
This is where influencers come into the picture. They interact with their audience regularly instead of the actors who are seen only once or twice a year on the big screen. Due to this, credibility and trust increase among the followers. And not to mention the ease of social media interface that increases website traffic. Another crucial point to remember: Although more followers lead to more reach, some brands target influencers with less number of followers too to focus on a specific part of the market.
What you need to do as an influencer
According to the experts,
Canada can reach a user penetration of 96% by the end of 2026. This is definitely a good time to embrace your inner influencer. But, there are certain aspects of this 'influential' game you must remember. The ultimate goal is to be good at what you are; A fashion influencer needs to have a good fashion sense; An educational influencer needs to know in and out about the subject; A tech influencer needs to know everything about the latest technologies around the world, and so on. These are the basics that justify a very critical question any user, who is about to follow you, will ask themselves- Why should I follow?
With a
social media user penetration of nearly 84% in Canada, here are some strategies that you can apply:
Recognize your niche and content
Your account should reflect your passion and interests. After all, if you're not interested in your content, chances are very slim for others to like it! Long story short: You need to know your passion and interests and educate yourself accordingly.
Become a master of all kinds of content creation
Instagram and Tiktok are the leading platforms for influencers. Learn everything about how to make engaging content. Know your strengths, your competition, and last but not least, your USP.
Consistency is key
Rock your followers with continuous content. Make them remember your face. Play on the strengths of your personality and style. Use skills to catch their attention because remember, your influencer journey comes down to how good you are at grabbing attention and building trust.
Build a community
Building a community is another pivotal step toward becoming a successful influencer. You need to gain the trust of your followers and be one of them. This will build credibility, which is the single most important thing the brands see when they scout for influencers. Build tiny yet noteworthy relationships with your followers, make them feel noticed, encourage a healthy discussion among them, and entertain them (Know when to and when not to) :)
Build a network and collaborate
Influencers, too, have a community of their own amongst each other. Be a part of the inner circle. Chances are, a few followers of other influencers would like your content and start following you, too!
Working with the creators
We hope reading this already made you an expert on how to have better brand prospects. Now, with the rise of the internet and influencers, businesses have started to use influencer marketing as a strategy to promote their services or products, build brand credibility, and drive sales. Keeping in mind that influencer marketing will continue to be in trend and important for years to come, and only an influencer marketing expert can help, brands are looking for agencies who can help with brand management in Canada, and in other countries.
Brands are leveraging influencer marketing now more than ever and if you want to become an influencer, follow the aforementioned tips, understand your audience, recognize your niche, become a master, let brands know that you’re ready to work with them, and last but not least,
Remember,
"The two most powerful warriors are patience and time."
-Leo Tolstoy
Success doesn't come overnight, but when it comes, all the hard work will be worth it.
Celebrities or micro-influencers?
Are you as a business confused about who you should target to grow your business? Get help from Chimp&z Inc, a social media marketing agency in Canada that will help you with a powerful influencer marketing strategy for brand partnerships.
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