Enrituals comes to you from Madhu Jayanti International Limited,
a company that has been serving high quality beverages
to consumers worldwide since 1942.

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OUR STORY

A family of entrepreneurs with a passion for the beverage industry. An uncompromising professionalism that produces only the finest for palates worldwide. A wide range of brands that showcase deep understanding of the domain. A commitment to research and development that is demonstrable in every sip of flavour and freshness. The story of MJIL now carries on from fine teas into the realm of hot herbal health brews and beyond. With innovative concepts and ideas. With an insightful approach to consumer needs. With a future-vision that is emblematic of a company that anticipates – and pro-actively meets – the requirements of tomorrow.

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in the beverage industry
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all across the globe
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cups served every day
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at the Precision
Botanics Lab
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ingredients and spices
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used in the
hot brew range
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Mission Precision Botanics

A sophisticated lab, a rigorous approach and an innovative edge,
all craft the abundance of nature into nutritive brews,
formulated to scientific standards.

It is perhaps the best example of nature and science working in perfect synchronicity.
When the forest and lab come together in collaboration. When age-old ingredients meet
new-age technologies. When experienced foragers are in conversation with expert researchers.
When knowledgeable practitioners take Ayurveda to the level of the truly avant garde.
Mastery in mixology. Finesse in blend creation. Absolute detail in nutritional content.

We are all more aware of communicable diseases and are often more inclined to being pro-active in their prevention. But statistics reveal that non-communicable diseases or NCDs are the biggest cause of mortality and morbidity world over. A simple example: rising obesity issues have become a worldwide health concern because excess weight gain forecasts an increased burden from several diseases. However, many products that promise weight loss could have adverse effects and may lead to long-term harm.

In today’s fast-tracked existence, we need a solution that is a win-win. It needs to be natural and efficacious, safe yet sure. We created Enrituals as that alternative for modern-day lifestyle problems. Made from herbal extracts, inspired by traditional medicines, it has precise blends formulated for specific health challenges. Faster in its effectiveness – because of its synergistic combination of herbal ingredients. Safer as a self-care option - with solid research data to support it. Easier to ingest – as a hot brew in a handy dip-bag format in an array of delicious fruity flavours. A holistic solution that’s an everyday habit.

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ENRICHING RITUALS

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The beauty of an innovation that is both easy and efficacious, is that it spurs you to take that first step towards a healthy ritual. Once it becomes an everyday practice, self-care becomes less of a chore and so much more fulfilling. No wonder our first customers are already sharing their experiences…

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Customer speak

We had a cross-section of potential customers across cities try out our products over a two-month period and here’s what they had to say…

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Sangita Chopra, Bengaluru

I’ll be honest with you. I started on the weight loss regimen and after two weeks I almost gave up. But something told me to persist and I willed myself to keep going. And I am so glad I did! At the end of Week 3, I could slowly see the effects setting in – a quarter of an inch here, a drop of half a kg there. I think that persistence, regularity and taking just that bit of time off for yourself every day is so important.

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Ratan Mehta, Ahmedabad

I didn’t know what building immunity was exactly. But I thought I’d see how it goes. I always assumed that if I didn’t have any fatigue or weakness that things were going okay. A few weeks in, I began to notice that I could pack more into my day. Subtle things like not cribbing about my job list, eagerness to take on more, no issues with an all-nighter at work. I didn’t have the inclination to say no and people around me could notice it too. I guess that’s what being at your peak is all about.

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Sujoy Deb, Kolkata

My blood sugar levels are just getting out of line and since there’s a family history I wanted to do what I could from my side to stem it. I am on medication of course, but when there’s a natural option that helps control sugar, a great option in fact to tea and coffee (both of which I used to take sweet), I thought why not switch? I think I now genuinely enjoy the daily cuppa more and it feels good on so many levels.

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Gita Subramaniam, Chennai

I realised I had cholesterol quite by chance and was told it is also often stress-induced. Didn’t know when it crept up on me, but I knew I had to get sorted. Exercise helped, but then work is so hectic I can’t be as regular as I want to. I started on Enrituals and while it hardly takes a few minutes of my day, I find myself taking time to unwind over a hot cup. Feels like I’m taking care of my health without affecting my day and without much effort. Perfect solution. Delicious too.

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Rita Colaco, Mumbai

This last year, every time I looked at the mirror I saw a duller version of myself. My skin wasn’t glowing, there were telltale marks and overall, I wasn’t feeling like I was looking my best. It was easy to write it off a pollution, long hours at work, partying hard … but after a while I thought, what if I could fix this inside-out? I tried Enrituals for that very reason. If you can’t change the conditions outside, this is the ideal way to get back that younger, healthier, clearer look. All I can say is, my skin feels happy and I am smiling more.

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Sheila Singh, Gurgaon

You don’t need to be fat-shamed to feel fat-shamed. My self-esteem was at an all-time low and exercise was working extremely slowly. I needed to feel good about the way I was coping – I decided to give Enrituals a shot. I felt that it was something I could do easily, it was something I could do regularly too. It has been a month and a half, I am seeing the progress. The weight is lifting off my mind – I go out more, I shop for clothes, I don’t feel snack-attacks coming on. It’s working.

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Sagar Mathur, Pune

I made a New Year resolution to hit the gym regularly. Happy to say, it is still going strong and I can feel the difference. I find that I underestimated my body and set limits on my mind. I feel like I am pushing the boundaries of fitness and every day is a small triumph. Another everyday thing I started was on Enrituals for immunity boosting. I figured that since I am stretching myself, I should ensure that I am always in the best condition to keep up the momentum. I have been at it for 6 weeks. While I can’t directly attribute extra time or weights at the gym to it, there’s a change in my energy levels for sure. I am able to do more, no fatigue, no desire to skip a workout. Quite the opposite.

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Sustainability

When you enjoy our hot, flavoursome brew, rest assured that every sip and every step of the process is based on a sustainability mantra. We use only natural ingredients, bio-degradable packaging materials and eco-friendly methods of manufacture. We have our own wind farms and are conscious about saving energy and the environment at all times. We cherish our forests, our soil, our natural resources. Indeed every brand we create and every product we retail is a tribute to the planet we inhabit.

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SUSTAINABILITY CHARTER

As a company, we will aspire to be prime movers in corporate sustainability. While we realise that it is a journey and an evolving process, we will always be committed to eco-conscious, responsible enterprise.

We will fulfil our duty – whether it is as industry pioneers, business partners, employers, community members or as individuals. We will hold firmly to the belief that by thinking and acting sustainably, we can serve customers better, secure long-term profitability and position the company for a strong future, even as we demonstrate our care for the environment.

We will ensure that our goals align business forecasts with ecological imperatives. We will aim to reduce the environmental footprint of our operations steadily over time – whether it is in more efficient transportation, reduced usage of fuel, energy and water resources, increased recycling and reuse efforts, adoption of eco-friendly materials and green processes, creation and participation in sustainability programs.

Above all else, we will foster a culture of planet-friendly professionalism. We will live by that credo and measure all success against that benchmark. Because the future will be shaped by it.

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TEAM

What makes a product a brand that truly resonates with us? Leadership that is born of generations of passion for the domain. Business forays that are based on a bedrock of constant innovation and technological advancement. And an innate understanding of today’s consumer needs and tomorrow’s market requirements. Keen to know more about the mission and the man behind the enterprise?

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Sumit ShahExecutive Director at TE-A-ME Teas

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What goes into the making of a carefully crafted cup of hot herbal brew? Expertise that only a true practitioner of the science can bring in. Experience that only decades as pioneer in the field can provide. And an exactitude that only an uncompromising standard of perfection can achieve. Isn't it time to get to know the mind and man behind the brand?

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Prof. Dr. G. G. GangadharanDomain Expert

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certifications

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A company is as good as its ethical principles of business and its unwavering commitment to fairness and integrity.

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Click on the logos to view certificates
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Prof. Dr. G. G. GangadharanDomain Expert

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Prof. Dr. G. G. Gangadharan, a practicing Ayurvedic physician, is an expert on authentic Ayurvedic methods of diagnosis and treatment and a renowned preserver of the precepts and practices.

His area of special focus is the application of Ayurveda and traditional systems to meet contemporary healthcare needs and successfully treat lifestyle disorders. He is arguably the most decorated expert in the field and dedicates himself to being a catalyst in the renaissance of Ayurveda.

Specialising in Prakriti – a concept that is based on constitutional body types – he works towards uncovering the inherent power of the holistic principles in understanding both cause and remedy.

His aim is to broaden the frontiers of healthcare research and development and to this end he has engaged in extensive studies and authored several books, treatises, white papers and landmark reports.

HIS MANTRA
Ayurveda is not old, it is universal. Ayurveda is medicine with intelligence.

HIS ENRITUALS
Prof. Dr. G. G. Gangadharan never misses his Suryanamaskaras at the crack of dawn.
His other unfailing health habit is the practice of yoga for both physical and mental de-stressing.

Start an in-depth conversation now – write to him at expertspeak@enrituals.in