Marketing technology, or MarTech, is the term used to describe the software and tools that marketers use to plan campaigns, execute them, and measure their success. Marketing technology tools make it possible for a company to streamline and automate marketing processes, collect and analyse data, and engage with its target audience in multiple ways. Through the continuous analysis that can help informed decision-making, MarTech has made marketing a far more cost-effective function.
Marketers are looking to technology as a bright spot. According to Gartner, Technology currently accounts for the largest proportion of marketing budgets (26.2%), compared to media (24.8%), in-house labour (24.5%) and agencies (23.7%). The increased MarTech budget means increased
MarTech hires. Companies will need high-end experts for enhancing their existing MarTech strategy,
as well as day-to-day specialists who know how to implement newly integrated platforms and applications.
JAGSOM is the only business school in India that offers students an opportunity to undertake a
specialization in MarTech jointly with Darden School of Business, University of Virginia with an
opportunity to work on industry problems in MarTech domain under learning by solving initiative.
This track prepares the students to take up the roles in MarTech domain.
Web Development,
SEO, and SEM
Social Media Marketing and Content Development
Integrated Digital Campaigns and Programmatic Advertising
Digital Commerce
Marketing Technology : Digital Business and Customer Insights
Marketing Automation
Understanding of the basic principles of marketing; Difference between B2B vs B2C markets; Identifying consumer segments and target market; Developing positioning strategy; Designing and communicating value proposition and developing brand equity; Basics of pricing; Generating sales plan
Professor of Business Administration, Darden School of Business, University of Virginia.
Prof. Raj teaches "Marketing Technology Products," "Marketing Strategy" and Marketing Analytics at Darden School of Business, University of Virginia. Venkatesan's research focuses on analytics as it relates to marketing return on investment, customer lifetime value, mobile marketing and the global political economy.
Lecturer, Darden School of Business, University of Virginia.
Charles W. (Chip) Ransler IV is executive director of HackCville, a non-profit entrepreneurial talent accelerator in Charlottesville, Virginia. At HackCville, he leads strategy efforts and teaches both start-up techniques and digital marketing to high-potential UVA undergraduates
Associate Professor and Chair Marketing Area at JAGSoM
Dr. Siva teaches Marketing Analytics, Marketing Research courses at JAGSoM. His research interests are Choice modelling, User generated content, and cause related marketing
Professor - Marketing at JAGSoM
A corporate turned academician with over 30 years of leadership experience spanning Brand Marketing, Advertising, Consulting and Academics. He is an Alumnus of IIM Calcutta and BITS Pilani. He has successfully navigated leading Global and Indian brands, winning 2 Cannes and 3 EFFIE awards. In 2005, he was rated among the Top 50 Brand Marketing Professionals in the APAC region.
Associate Professor- Marketing at JAGSoM
Prof. Rajesh Kumar, a seasoned techno-marketing professional, brings with him more than 20 years of industry and teaching experience. He has built compelling brand experiences in services and in productized services in technology domain across different industries leveraging a mix of traditional and digital marketing realms.
Assistant Professor- Marketing at JAGSoM
Ambika Prasad Nanda has submitted his doctoral thesis (ABD) on the topic “Essays in Financial Well-being: An Emerging Market perspective” at S.P.Jain Institute of Management and Research (SPJIMR) - Mumbai. Before starting his doctoral program, he had worked for twelve years in the industry in various roles in both services and manufacturing organizations.
Adarsh Developers
Developing desirability index for understanding purchase intention of luxury homes.
This project is about developing a desirability index based on the customer expectations and preferences for amenities in luxury homes. The outcome of the project would be helpful for the company in deciding about the amenities in new projects.
Adarsh Developers
Developing desirability index for understanding purchase intention of luxury homes.
This project is about developing a desirability index based on the customer expectations and preferences for amenities in luxury homes. The outcome of the project would be helpful for the company in deciding about the amenities in new projects.
Adarsh Developers
Developing desirability index for understanding purchase intention of luxury homes.
This project is about developing a desirability index based on the customer expectations and preferences for amenities in luxury homes. The outcome of the project would be helpful for the company in deciding about the amenities in new projects.
Adarsh Developers
Developing desirability index for understanding purchase intention of luxury homes.
This project is about developing a desirability index based on the customer expectations and preferences for amenities in luxury homes. The outcome of the project would be helpful for the company in deciding about the amenities in new projects.
