Let’s breakup the cost and analyze the bad bot threat to your business:
Travel sites like yours are frequently targeted by cybercriminals for financially motivated attacks. Account takeovers, price scraping, denial of inventory are ways that you are affected directly. However, let’s dive deep to evaluate the impact of bot attacks on your revenue.
Fraudsters use automated programs to carry out damaging account takeover attacks on your portal in an attempt to access customer accounts and gain access to membership points, frequent flyer miles or any information that can be sold for a profit. We have calculated that:
Unwanted queries to the GDS for inventory availability and prices can incur unnecessary charges for your travel site. Bad Bots are exploiting your security vulnerabilities by increasingly making fake GDS queries while scraping your unique pricing. We have calculated that:
When cybercriminals carry out carding attacks on check-out and payment pages of your portal, they test multiple card numbers against your payment gateway vendor in an attempt to gain benefit, while you are levied with authentication charges, every time a credit card validation is attempted. We have estimated that:
Scraper bots are deployed by your competitors and fraudsters to scrape your unique pricing. This gives your competitors an unfair advantage and is a long-term threat to your business and revenue.
While account breaches remain the central issue, we cannot underestimate the effects that bad bots have on user experience by making it difficult for your genuine customer to complete their booking.
Let’s see how bad bots are increasing your operational expenses:
Bad bots make a huge number of requests and spam your website, overloading and slowing down your portal making it impossible for a legitimate booking to complete. These attacks are designed to paralyze your application and affect your brand image.
Additional expenses that can affect your operational expenses are increased infrastructural expenses to maintain your applications, increased burden on your in-house team to tackle any emergencies like account takeover attacks, carding attacks, with an increased possibility of downtime at critical hours. Which means that:
