Your skin’s BFF is

here

We’re not just another beauty brand. We’re the beginning of a change your skin deserves. How? Because all our formulations focus on efficacy and the true power of ingredients. We believe that in a world full of options and confusing labels, you need a BFF to hold your hand.

That’s Yours Truly! We will guide you in your skincare journey with facts over fads or fears.

Need more reasons to love us? Our aim is to make skincare accessible to all, despite your gender, age or skin type. We have thoughtfully developed the best skincare products after intense R&D using innovative technologies and active ingredients to deliver potent results.

Meet your

besties

The only Ex(foliate) you need!

Let your skin travel back in time!

No more odd (spots)

Love letters to your

Skin

  • Urea: The Hydrator that is Taking Over Skincare by Moisturizing

    Among the boatload of trendy skincare ingredients out there, it is easy to get overwhelmed with everyone swearing ...

  • Sunscreen: The Skin Armour OR Sunscreen: Your Friend in Sunny Times

    Sunscreens have long been lauded in for skin protection but we never mended our ways, did we? We failed to pay hee...

  • Skincare Beyond Products: A Conscious Lifestyle for Healthy Skin

    With television, social media, and every media possible bombarding you with all kinds of “holy grails” for youthfu...

  • Let's talk about body exfoliation and why it is necessary

    Body exfoliation, when done with the right products and right intervals, can benefit you greatly. Let’s look at so...

  • Everything to know about encapsulated retinol

    Retinol has become the new buzzword in beauty. But what is encapsulated retinol? Read on to know about this specia...

  • Best ingredients to reduce pigmentation on body

    Not sure what is the best treatment for your body pigmentation? This article might help you get the right answers....

  • Moving towards Well-Aging

    Make way for well-aging

    We are all invariably aware that there is no running away from aging; botox, or ...

  • All about body care routine: Is it necessary?

    Body care is often overlooked. But did you know having a body care routine might save you a fortune in the future?...

Your skin is craving for some

love