Your skin’s BFF is

here

We’re not just another beauty brand. We’re the beginning of a change your skin deserves. How? Because all our formulations focus on efficacy and the true power of ingredients. We believe that in a world full of options and confusing labels, you need a BFF to hold your hand.

That’s Yours Truly! We will guide you in your skincare journey with facts over fads or fears.

Need more reasons to love us? Our aim is to make skincare accessible to all, despite your gender, age or skin type. We have thoughtfully developed the best skincare products after intense R&D using innovative technologies and active ingredients to deliver potent results.

Meet your

besties

The Ex-Factor Lotion

a visionary formulation to treat fine lines and wrinkles

The Ex-Factor Fair Cream

a visionary formulation to treat fine lines and wrinkles

The Ex-Factor Body Cream

a visionary formulation to treat fine lines and wrinkles

Love letters to your

Skin

Your skin is craving for some

love