Dr. Muhammad Ahsan Sadiq

Assistant Professor

Dr. Muhammad Ahsan Sadiq is an Assistant Professor in the Marketing area. In the past, he has served at Aligarh Muslim University Malappuram Campus, Kerala in the Department of Business Administration as an Assistant Professor. His research interest includes diversified fields in the area of consumer behaviour like sustainable consumption and adoption of organic foods. His work on organic food consumption has been published by the Journal of retailing and consumer services in 2021 (ABDC A category, IF = 7.135) and the South Asian Journal of Business Studies (ABDC C). Apart from this, his work on religiosity, consumer materialism and consumer behaviour has been published by the international journal of business and emerging markets (Scopus).

Dr. Sadiq has been a resource person for several workshops on AMOS and SPSS in the past.

Educational Qualifications:

• Ph.D (Marketing) Pondicherry University
• MBA Aligarh Muslim University

Area of Interest:

• Research Methods and Consumer Behaviour