Prof. Rakesh Mediratta

Associate Professor & Dean

Area: Marketing

Prof. Rakesh Mediratta brings with him a very rich corporate experience. He has worked as a senior business development professional before joining academia. His three decades of industry experience include senior leadership positions like being the National Sales Head at Park Avenue, Raymond Ltd; and Vice President-Retail at Vodafone.

A BITS Pilani graduate, Prof. Mediratta has also worked as an Associate Professor at IMT Ghaziabad. One of the most popular faculty on campus, Prof. Mediratta is a subject matter expert in Sales and Distribution, Services Marketing, and Strategic Marketing.

Prof. Mediratta is credited with many path breaking initiatives in academic delivery in a fast-paced institute building process. His research interest lies in omni-channel customer experience.

Educational Qualification:

• Ph.D. (pursuing), Management Studies, UPES, Dehradun, India
• MMS, Sydenham Institute of Management, University of Mumbai, India
• B Pharm (Hons), BITS Pilani, India