Headquartered in Mumbai
With office in Delhi
and Toronto
Working with clients across latitudes.
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Chimp&z Inc
ServiceSocial Media Campaign
Brief
To celebrate Pride Month of 2021 on our social media platforms in a unique way that was of, by, and for the advertisers.
Insights:
Since the enactment of Sec 377 in 2018, a great number of people chose to come out and celebrate their true selves with pride. While talking about Pride Month, brands and people usually only focus on the hardships, struggles, and negativity associated with being ‘queer’. We, at Chimp&z Inc, decided to change this narrative.
Idea:
Through our #PrideOfAdvertising campaign, we took the narrative to a virtual celebration of Pride Month by showcasing successful, vibrant experiences of 17 queer and fabulous creative stars from the world of advertising and media and their coming-out stories of inclusivity and diversity in their workplace.
The campaign was planned into 2 phases:
We had the best finale that we could have asked for: Onir, a National Award-winning filmmaker, graced us with his experiences. He is a global icon, known for being one of India's first activists for queer rights.
Here’s our #PrideOfAdvertising list:
Onir, National Award-winning filmmaker
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Tanya, Talent & Creative Head at Sugar Rush Media House
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Saikat, Make-up Trainer at a leading global makeup brand
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Sunny, Content Strategist & e-Commerce Content Marketing Expert
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Abhijit, Celebrity Makeup & Hair Artist
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Mansi, Lead Copywriter at WATConsult
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Gaurav, Social Media Influencer
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Suvajit, Queer Artist
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Krina, Design Lead at Schbang
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Romario, Account Planner at Gozoop
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Archit, Marketing Manager at The Red Pen
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Ashish, Co-founder of Beunic
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Priyesha, Social Media Manager & Content Creator
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Yash, Founder of Humans of Queer
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Anish, Brand Manager at Amaltas Apparel & Accessories
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Dev, Associate Creative Director at AdGlobal 360
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Sumitro, Group Account Manager at Chimp&z Inc
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Result:
We’ve all been part of various campaigns. But some truly leave a mark in our souls. This was one such power-packed campaign that truly brings pride and glory to each one of us at Chimp&z Inc. We take this moment to thank all our #PrideOfAdvertising stars and our in-house team. This campaign would not have been this impactful without the love and support of all those who commented, reached out to us, and appreciated the campaign. But hey, this is not the end. Because love will always be love. Today, tomorrow, and forever.
PR Coverages