Idea

Sand-art stands for the transition of time. Narrating the detailed characters of television in the most refreshed and intricate way was the prime challenge as well as the opportunity. The video was loved by the audience due to the heartfelt voice over and the syncing visuals.

Execution

The life of the campaign video is the poetic narration and the picturesque, intricate sand-art that rendered the exact emotion of nostalgia that the brand wanted to deliver. The heartfelt poem narrated from the Television's perspective made the storytelling more effective. The words used in the script were full of emotions along with the use of Hindi over English made it connect instantly with the audience. Additionally, sand-art depicts how television transitioned with the sands of time.

Result

The video, in minutes after its launch, received a massive response from people. The video garnered a total view of 3.1M in just one day and still counting. On Twitter, #TVDayWithTataSky was trending on #5. Several publishers including Campaign Brief Asia, ETBrandequity, and Adobo Magazine published the story. The video garnered heavy brand goodwill and owned the space of World Television Day. It also delivered a subtle message that Tata Sky is the best thing that happened to television after its invention.